Digital Cinema Initiative

Question:  What did the Digital Cinema Initiative do to the world of film? 

Answer:  Technically?  Destroyed it.  Yeah well, it also opened up all sorts of possibilities for independent movie makers.  A couple decades ago, when film was still prevalent, it could cost a production company upwards of $30,000 to get its film mastered and printed.  On top of that there were duplication fees for every theater the movie was to be released to.  Thus, only those with access to a great deal of capital could afford to have their films screened in a nice theater.


As technology progressed from film to a digital medium, there was a great deal of concern for the quality of movie projection.  Fear laid in the fact that multiple formats existed for movies to be turned into, and there were no standards to regulate the quality of these formats.

The Digital Cinema Initiative was created in 2002 by the major production studios: Disney, Fox, Paramount, Sony Pictures Entertainment, Universal, and Warner Bros. Studios.  It set regulations on digital formats that could be screened in theaters, and DCI servers were born (more on them later).

Ultimately, though the Digital Cinema Initiative put the nail in the coffin of film, it broke the chains of independent movie makers who could never afford the lengthy, and pricey, process of film distribution.  Now the only thing separating the film maker from the big screen is having their movie turned into a DCI compliant format. That's what Creative DCP is here to do: provide a professional, affordable, service to help film makers get their movies on the big screen by taking their movies and turning them into the DCI compliant format known as the Digital Cinema Package, or DCP (more on that later too!).