We still call shooting digital video "filming." And why not? It sounds cool. In reality though, we live in an age where film is obsolete. Nostalgia aside, the phasing out of film is a good thing for independent film makers who don't have $30,000 for processing in order to screen. Thanks to the advent of recording and projection technology, film makers spend a fraction of the cost their predecessors did 20 years ago. The digital cinema package (DCP) is here to stay - and mastering it is our business.
Creative DCP exists to serve a new wave of producers who would rather have 10 more gallons of blood, or a larger fire ball in their film, than to use their budget on expensive processing techniques. Welcome to the future of distribution. Welcome to Creative DCP.